Moroccanoil has announced a new partnership with the Eurovision Song Contest. The long-term agreement grants the beauty brand extensive global media and digital rights for the next five Eurovision Song Contests until 2024.
Under the agreement, the oil-infused beauty brand will also become the exclusive Presenting Partner for the Eurovision Song Contest 2020, with Moroccanoil will send a team of world-class hair professionals to provide styling for participating artists during dress rehearsals and live shows.
The contest is organised by the European Broadcasting Union (EBU) and reaches up to 200 million TV viewers worldwide. It is broadcast to over 40 markets in Europe and beyond.
EBU Executive Supervisor of the Eurovision Song Contest Jon Ola Sand commented: “We are delighted to welcome Moroccanoil as Presenting Partner for the Eurovision Song Contest 2020 and beyond. This is a perfect partnership between the world’s largest live music event and one of the top global beauty brands. We look forward to working with Moroccanoil to ensure all of the artists at next year’s Eurovision Song Contest look, as well as sound, incredible.”
The partnership is part of the extensive marketing efforts by Moroccanoil to increase brand awareness in key markets. The Eurovision Song Contest 2020 will be hosted by the Netherlands and co-produced by the EBU and Dutch public broadcasters NPO, NOS, and AVROTROS.
